For high-ticket coaches, consultants & agencies

Get 50% more qualified sales calls from the leads you already pay for

We install the SI Instinct-Led Growth system into your business so you grow without needing more ad spend, more people, or more of your time.

Get My Growth Audit → Free · no obligation · 14-day pilot guarantee
$1.5M+
collected for a single client
1,000+
high-ticket calls booked
80%+
show rate on booked calls
You've watched this happen

Every handoff in your business leaks cash.

Not because your offer is weak or your traffic is bad. Between the first click and cash collected, buyers get passed from one person or tool to the next, and something gets lost every time. Here's where.

Gap 01 · The first reply

Paid leads go cold before anyone really talks to them

They opted in at 8:30 PM ready to talk and got a canned reply the next morning, or nothing at all. Wait more than 5 minutes and your odds of qualifying them drop by 80%. You paid for that lead either way.

Gap 02 · The follow-up

Interested buyers drift off and nobody brings them back

They asked a question, watched half your VSL, or started your application. Then life got in the way. Most high-ticket bookings happen between the fourth and tenth follow-up, and most businesses stop at two.

Gap 03 · The show-up

Calls get booked, then nobody shows

The call sits five days out, the only reminder is "Your call starts in 1 hour", and conviction dies before the Zoom ever opens. Your closer blocks the hour anyway.

Gap 04 · The call

Your closers burn hours on calls that were never going to close

Whoever books the calls gets judged on how many, not how good. So the wrong people land on the calendar, your closers walk in blind and blame lead quality, and what they learn on the call never makes it back to the front of your funnel.

Gap 05 · The database

Thousands of paid leads sitting dead in your CRM

Every "not right now", old applicant, and past no-show from the last six months sits untouched while you pay Meta and YouTube for brand-new cold traffic.

Gap 06 · You

Every gap lands back on you

When something falls through, you're the one who catches it. Backup setter, backup closer, backup ops manager, answering DMs at 10 PM in your own business.

Now look at what that really costs you

So you try to grow your way out. Every option costs more.

There are three standard ways to scale a high-ticket business, and you've probably tried all of them:

✕

Ad-led growth

More ad spend poured into the same gaps. You pay more for every dollar you collect, and your closers get busier with worse calls.

✕

Headcount-led growth

More setters, closers, and ops hires. Each one takes months to ramp, needs managing, and drops context at every handoff. Across 20,000+ agencies, net margins fall from 19% to 8% as headcount grows.

✕

Tool-led growth

More bots, automations, and GoHighLevel snapshots. Fast, but no judgment. They sound like a support desk, book the wrong people, and drift the moment your ads change. MIT found 95% of company AI pilots deliver no measurable return, mostly because the tools don't learn or improve over time.

Each one adds cost. None of them carries the one thing that actually turns buyers into cash: your instinct.

So let's call it what it is

You don't have a traffic, hiring, or tech problem. You have an instinct problem.

Your instinct built this business. You know which buyers have money, what to say to them, when to push, and what actually closes. But that judgment lives in a few heads, mostly yours. Nothing in your business captures it, spreads it, or learns from it. So every new lead, hire, and tool runs on a watered-down copy, and growth keeps landing back on you.

The fix isn't ad-led, headcount-led, or tool-led growth. It's instinct-led growth.
Not a chatbot. Not another hire. Not another course.

We install SI Instinct-Led Growth into your business, and coach it every week.

Your best people have instinct, but they run out of hours and eventually leave. Software never forgets, but it has zero instinct. SI (Super Intelligence) is both: your best judgment, captured once, built into the stages where your business makes or loses money, and coached every week by a working operator so it gets sharper instead of drifting. That's instinct-led growth. Here's how we install it:

01

Find the Leak

We trace your revenue from first click to cash collected and put a dollar figure on every gap. You get your Growth Audit Map: your top three leaks and the baseline numbers we're going to beat.

02

Fix the Frame

Before anything gets automated, we fix the rules your funnel runs on: who gets qualified in, how fast calls get booked, and how buyers show up to the call. Automating a broken funnel just gets you faster no-shows.

03

Transfer the Instinct

We pull the judgment out of your head and your best closer's, combine it with our playbook from 1,000+ booked high-ticket calls, and turn it into your Sales Instinct Playbook: how to read a buyer, when to push, and how to handle every objection in your voice.

04

Wire the Role

We build that playbook into your AI team, inside the tools you already use. One role at a time, starting where the most cash is leaking, so every stage runs on your best instinct instead of whoever's on shift.

05

Coach the Tape

Every week, a working high-ticket operator reviews what closed and what didn't, traces it back to the conversation that caused it, and updates the system within 48 hours. Every Monday, you get a 1-page scorecard built around one number: cash collected.

Built inside your business, coached by a real operator, and measured on one scoreboard: cash collected.
What we install

We don't install a bot. We install a team.

Five AI roles, all trained on your Sales Instinct Playbook, each one feeding the next. An AI CEO leads them, a real operator coaches them every week, and nobody new goes on your payroll.

01 Live in your first 30 days

The AI Setter

Fills your calendar with buyers, not tire-kickers.
  • ✓Works every new lead, unfinished application, and old contact in your CRM with your best setter's judgment
  • ✓Qualifies hard and follows up until they book or give you a clean no
  • ✓Gets buyers to the call prepared and ready to buy
The number it moves Qualified calls that actually show up
→ feeds the AI Closer
02 Built with you

The AI Closer

Turns calls into cash.

Your closer still runs the call. The AI Closer handles everything around it:

  • ✓A 1-page brief on every buyer before the call, so nobody walks in blind
  • ✓Follow-up on every "let me think about it" until it's a yes or a clean no
  • ✓A review of every call that shows your closer exactly where deals were won or lost
The number it moves Close rate and cash collected per call
→ feeds the AI Researcher
03 Built with you

The AI Researcher

Finds out exactly why people buy (and why they don't).
  • ✓Digs into every lead before the call: their business, their numbers, and what they've already tried
  • ✓Pulls the exact words, pains, and objections of the buyers who paid from your calls and DMs
  • ✓Traces every dollar collected back to the ad, post, or video that brought it in
The number it moves Cost per qualified call
→ feeds the AI Builder
04 Built with you

The AI Builder

Turns what's closing into your next ads and content.
  • ✓Writes your ad hooks, ad copy, emails, and content scripts in your voice
  • ✓Builds every piece from the words of buyers who actually paid, not guesswork
  • ✓Brings fresh angles every week, so your ads never go stale
The number it moves Lead quality and cost per lead
→ back to the AI Setter
05 · At the center of the loop Built with you

The AI CEO

Leads your system, so you can run your business.
  • ✓Tracks every number from first click to cash collected
  • ✓Decides what each role works on next, and makes sure what one role learns, every role uses
  • ✓Reports to you every Monday with a 1-page scorecard: what's working, what's leaking, and what changes this week
The number it moves
All of them, measured in cash collected

Even your AI CEO has a coach. A working high-ticket operator reviews the tape every week and coaches the whole team, so it gets sharper instead of drifting.

One playbook. One team. One scoreboard: cash collected.
So picture this instead

Same traffic. Same team. More cash collected.

More cash from what you already have.

The leads, calls, and database you've already paid for start turning into cash collected, before you spend another dollar on ads.

Margins that grow with you.

Revenue goes up without payroll following it. A business doing $80K a month with 5 people at a 50% margin takes home $40K. One doing $150K with 18 people at a 10% margin takes home $15K. We help you build the first one.

Your time back.

You stop being the backup for every gap and get back to running the business.

A system that gets sharper every week.

Hires leave and tools drift. Your instinct stays in the business and improves every Monday.

Nothing about your ad spend changed. Everything about your revenue per head did.

Put a number on your leak

How much cash is slipping through your business every month?

Two numbers. A conservative estimate of what's leaking right now from demand you've already paid for.

Illustrative, based on a conservative 3% lead-to-close recovery. Your exact number is what we calculate together on your free Growth Audit using your real funnel data.
$
Estimated recoverable revenue
$45,000
per month · roughly $540,000 a year sitting inside your current lead flow
Nothing at the top of your funnel changes
Same leads. More cash.
Without adding
  • ✕More ad spend
  • ✕More people
  • ✕More of your time
Who's behind Setter Edge

Built inside a real high-ticket business, not a software company.

I've spent the last three years inside high-ticket sales, doing the work by hand. I've booked over 1,000 sales calls at an 80%+ show rate, and I've seen exactly where cash gets made and where it leaks between the first click and the close. I built the AI Setter inside a live high-ticket business doing $100K+ cash months, where it has helped collect over $1.5M for that one client. Setter Edge installs that same AI Setter in your business, builds the rest of your AI team around it, and stays in it with you every week.

— Ermal, founder of Setter Edge
$1.5M+
cash collected for one client
$100K+
cash months for a client
1,000+
high-ticket calls personally booked
80%+
show rate on booked calls
How it works

Four steps. We only move to the next one when the last one is working.

Step 1

Growth Audit

We map your revenue from first click to cash collected and put a number on what's leaking. You leave with your 1-page Growth Audit Map either way.

Step 2

30-day install

We find the leaks, fix the frame, write your Sales Instinct Playbook, put your AI Setter live, and review the tape daily until your baseline numbers are beaten.

Step 3

Weekly operator coaching

Every week we review what closed, update the system, sync it with your new ads and offers, and send your Monday scorecard. It only starts once your install hits the target we agreed on.

Step 4

The rest of your AI team

Your AI Closer, AI Researcher, AI Builder, and AI CEO get built with you, one role at a time, each once the last one is paying for itself.

Our guarantee

See results in 14 days, or get your money back.

Your system goes live on real leads within 14 days. If it isn't outperforming what you had before, we refund 100% of your deposit.

Is this a fit for you?

We only take on businesses where the math works. Here's how to tell.

✓ A fit if you

  • ✓Sell a high-ticket coaching, consulting, or agency offer ($3,000 to $25,000+) on a call
  • ✓Already have demand: 150+ inbound leads a month, or 1,000+ old leads sitting in your CRM
  • ✓Run founder-led sales or a small closing team on GoHighLevel, Close, or HubSpot
  • ✓Are tired of being the bottleneck in your own business
  • ✓Want to scale toward $100K+/month with the margins of a lean 3-person team

✕ Not a fit if you

  • ✕Don't have steady lead flow or an existing database yet
  • ✕Sell low-ticket offers (under $2,000) or anything without a sales call
  • ✕Want a $97/month chatbot to blast cold spam
  • ✕Won't share call outcomes or recordings so we can coach the tape
Your move

The free Growth Audit

  • ✓ We map your revenue from first click to cash collected and find where it's leaking: first replies, follow-up, show rate, call quality, and your old database
  • ✓ You leave with a 1-page Growth Audit Map: your top three leaks and what they're costing you every month, in your own numbers
  • ✓ If there's a clear gap, I'll show you exactly what we'd install first and how the 14-day pilot works
  • ✓ If the math isn't there yet, I'll tell you straight and point you in the right direction. No pitch, no pressure
Zero risk, on purpose

First we prove the gap on your own numbers. Then, if we work together, we prove the system on your live leads by Day 14, or you get your deposit back.

Get My Growth Audit →
Takes 30 minutes · leave with your 1-page Growth Audit Map
Before you ask

The straight answers.

Is this just an AI setter? ↓
No. An off-the-shelf AI setter is one tool running a generic prompt. We install a team: an AI Setter trained on your instinct first, then an AI Closer, AI Researcher, AI Builder, and an AI CEO to lead them, built with you one role at a time. And a working operator coaches the whole team every week against cash collected. The roles are the part you see. The instinct and the weekly coaching are why it works.
How is this different from an agency or a coaching program? ↓
Agencies build you a funnel and coaching programs teach you a framework. Then both hand the work back to you and your team. We install the system inside your business and stay in it with you every week, measured on one thing: cash collected.
Do I need to change my CRM or touch anything technical? ↓
No. We build inside the GoHighLevel (or similar CRM) setup you already run, test on a controlled slice of traffic first, and manage every update. You keep 100% ownership of your CRM, your leads, and your playbook.
Will this replace my team? ↓
No. Your closers still run the calls, and you still run the business. Your AI team takes the chasing, prep, follow-up, and research off everyone's plate, so your best people spend their time on the conversations that close. What it replaces is the next hire you were about to make just to keep up.
What if it says something wrong to a high-value buyer? ↓
We never launch on 100% of your traffic. We roll out on old leads and after-hours traffic first and check every conversation. And we build in hard handoff rules: the moment a buyer is ready to pay, asks for a custom deal, or raises something sensitive, the system pauses and brings in your closer with a 3-line summary.
How does pricing work, and what's the risk? ↓
The Growth Audit is free. If there's a clear gap, the install is a 30-day sprint with a 14-day pilot refund gate. Weekly coaching only starts after the install hits the target we agree on, and new roles only get added once the last one is paying for itself.
Two roads from here

Pick one.

Keep scaling the expensive way

Spend more on ads to replace the leads slipping through the gaps. Hire another rep, train them for 90 days, and hope they stay. Keep filling every gap yourself at 10 PM.

See your real number

Book your Growth Audit. See the exact dollar figure leaking out of your business, and what we'd install first to recover it without more ad spend, more people, or more of your time.

Get My Growth Audit →